The Challenge
Before ThrivePass, Goodway Group didn’t have a structured lifestyle spending program in place. Instead, they managed wellness and development reimbursements manually through spreadsheets and employee expense reports, a process that was time-consuming for both employees and the finance team. They needed a more efficient, flexible solution that made these benefits easier to use and administer.
An added bonus? ThrivePass also helped them consolidate several programs under one partner, streamlining the broader benefits experience for both HR and employees.
Why They Chose ThrivePass
The Thrive Account offers Goodway a way to structure their lifestyle benefits into clear “wallets,” focusing on professional development, office productivity, and overall wellness. Employees have the flexibility to spend in ways that make sense for them, while HR gains real-time visibility into usage trends. This helps the team better understand employee needs, spot benefit gaps, and prioritize future strategy.
The Outcome
Employees engage with the wallets in personalized and practical ways, from pursuing professional certifications to upgrading their home office setup. But the real value emerges in how the data informs bigger-picture strategy. Usage patterns help the HR team evaluate program design and connect benefits to broader talent goals.
“We realized the Thrive Account is not just a perk. It’s a tool for shaping a more strategic benefit strategy.”
— Matthew Holt, Goodway Group
The streamlined reimbursement process also removed pressure from the Finance team, making the program both employee-friendly and admin-light.
What They’d Tell Others
“ThrivePass is a valuable partner if you’re looking to simplify benefit administration while still delivering high-impact programs. It’s easy to use, provides great reporting, and helps you make smarter, data-informed decisions.”